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10 Mar 2014
Professional copywriting is what makes the difference between successful content and just more filler that seems to permeate the market today. Although higher-priced advertising and marketing options weed poor writing out in most cases, the internet is not a good example of where quality is king.

Let's look at it this way. If you were meeting a hot prospect for a sales meeting, would you want to meet them at a hot dog stand or in a nice restaurant? Which conveys your quality better?

Of course you'd choose the good restaurant. But how about this: would you show up in jeans and a T-shirt or a suit? What impression do you want to give your prospect? As Polonius said, "The clothes make the man." To draw this analogy further, "The words make...